The Optimy blog

The metrics that measure sponsorship ROI: exposure, brand lift, engagement, commercial attribution and social impact. How each is calculated, and what it cannot prove.

Have you ever wondered why foundations give opportunities to everyone in the community? Here are best 10 hand picked quotes to give you an idea behind the power of giving.

Do you need to prepare an event for your organisation? Here is a guide on how to plan successful charity events for your organisation in 10 easy steps.

Doing anything without defined plans and strategy is usually difficult. Why should you have a grant strategy? Find out reading our blog article!

Have you ever wondered what foundations are working towards and how they achieve successful grant projects? Find out here!

In 2015 alone the global Esport sponsorship and market generated US$325 million revenue, which has grown since.

Learn about how an event sponsorship strategy is one of the proven best strategies if you really want to get your brand to reach your target audience.

Learn about recent findings showing that millennial giving to charity is more than twice than people who are 55 and older.

Imagine if you were a person receiving the sponsorship report. If you are willing to invest your time, you would expect value in the content. Follow our tips.

What’s the impact of technology in philanthropy and volunteerism? Our guest Raffaella Pannuti, chairman of ANT Foundation Italy gives us insights into philanthropy and technology.

Grant management and doing it right is not easy, in this article you will find 6 essential grant management books to help you become an expert grant manager.

Learn about the exact reasons why you should look into having a sponsorship strategy as part of your marketing to increase your social and business impact.