CSR & Donations · Energy & Utilities

How Mainova moved beyond manual data collection with Optimy

Major Energy Supplier
Germany | CSR & Donations Management
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About the client

Mainova

Known as one of the biggest energy suppliers in Germany, Mainova has for years funded programmes to increase energy efficiency in sports facilities, social institutions, and associations — as well as supporting conversion to efficient heating solutions. With over 500 applications arriving by mail and email per year, the team knew they would need a tool to collect and select all these requests efficiently. Mainova's goal is cultural diversity, sporting activity, social integration, and stable social structures — believing that committed citizens and organisations are essential to maintain the values that make communities strong.

country: Germany | annual requests: 500+
The challenge

500+ annual applications — arriving by mail and email with no central system

Mainova received a significant volume of donation and sponsorship requests, all generating paperwork. The manual process was time-consuming, prone to inconsistency, and made reporting difficult. The team needed a tool that could handle the whole CSR cycle — not just intake.

  • 500+ applications per year arriving via mail and email — no centralized intake system
  • High administrative workload from paperwork management and manual selection
  • Annual reporting on donation processes slow and labour-intensive without a data platform
  • No easy way to search, filter, or extract data across all submitted projects
The solution

A full CSR cycle platform — from form creation to annual impact reporting

Mainova initially adopted Optimy to streamline their selection process — but over time, the team discovered the platform could manage the entire CSR cycle: from creating customized intake forms through budget allocation, project management, and annual reporting on societal impact.

  • Centralized online application intake: All donation and sponsorship requests collected digitally in one place — replacing scattered mail and email submissions with a structured, searchable system.
  • Budget allocation management: Budget allocation tracking described as the most valued feature — giving the team clear oversight of where funds are going at any point in the cycle.
  • Advanced search and filter: Predefined and custom search options across all projects save valuable working time every day — making it fast to find, compare, and select the right requests.
  • Easier annual impact reporting: Data generation for annual donation process evaluation became significantly easier — feeding Mainova's reporting on societal impact with clean, exportable data.
The results

A great overall package — easy daily use and a team that saves time every day

Since implementing Optimy, Mainova has streamlined not only their selection process but their entire CSR cycle. The team's administrative burden has decreased, data generation for reporting has become significantly easier, and the platform continues to grow with the organization's needs.

500+ annual requests

All managed centrally — no more mail & email chaos

Full cycle CSR management

From intake forms to budget tracking to annual reports

Daily time savings

Search options save valuable working time every day

Easier Data reporting

(Annual donation process evaluation significantly simplified)

Mainova
Client Snapshot
Type
Major Energy Supplier
Industry
Sports, Culture, Social, Energy
Optimy use case
Testimonials

Optimy represents a great overall package consisting of an easy-to-understand program for daily use, as well as a friendly and always helpful support team.

Marina Bergner

Clerk for Donations — Mainova

Optimy product used
CSR Management
Donations & Grants
Impact Reporting
Key Outcome

Mainova manages 500+ annual requests across the full CSR cycle — from digital intake to budget allocation, project management, and annual societal impact reporting — all in one platform.

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