How Audi Belgium manages its sponsorship requests efficiently with Optimy
Audi Belgium
Audi is one of Germany's leading luxury automotive manufacturers and a member of the Volkswagen Group. In Belgium, Audi's production was established in 2011 — and it was in Belgian territory that the brand produced its first battery-electric SUV, the Audi e-Tron Quattro. Audi Belgium is an active sponsor of major sporting clubs including RSC Anderlecht, Bayern Munich, Real Madrid, FC Barcelona, Chelsea, and AC Milan — as well as social projects in the community. With such a large sponsorship and partnership portfolio, Audi Belgium receives a significant volume of requests — and has used Optimy since 2011 to manage them effectively.
country: Belgium | sponsorship budget: €200,000/year | optimy user since: 2011
High volume of requests — and no scalable way to manage a €200,000 budget
As Audi Belgium's sponsorship programme grew, the volume of incoming requests became increasingly difficult to manage manually. The team considered building an internal solution but quickly recognized it would be too time-consuming and costly. They needed a purpose-built, affordable tool that would centralize requests and provide the data needed to make strategic decisions.
- Large volume of sponsorship and partnership requests with no unified intake process
- €200,000 sponsorship budget with no digital tool to track allocation and returns
- Building an internal tool considered — but too time-consuming and expensive to implement
- No structured reporting capability to keep records and guide future sponsorship decisions
Organized by theme, answered to all — and 50% of time saved
Optimy gave Audi Belgium the ability to manage the full flow of sponsorship requests — organizing them by theme, collecting detailed project descriptions, and providing answers to all submitters. The platform saved 50% of the team's time while allowing them to manage a €200,000 budget directed at social projects with full visibility and reporting capability.
- Thematic request organization: Incoming sponsorship requests organized by theme — enabling the team to quickly identify and compare the most relevant proposals within each category.
- Detailed project descriptions: Structured forms capture comprehensive project information from every submitter — ensuring the team has the detail they need to make informed decisions.
- Universal response capability: The team can provide answers to all project submitters through Optimy — improving brand relationship management and communication professionalism.
- Budget tracking and activity reporting: Full record of all sponsorship and partnership activities — enabling year-on-year comparison, budget management, and reporting since 2011.
50% less time — and a €200,000 sponsorship budget managed with confidence
Since adopting Optimy in 2011, Audi Belgium has managed its entire sponsorship programme — from incoming requests to budget allocation, thematic organization, and impact reporting — with the platform saving 50% of the team's operational time.
50% operational efficiency
Gained through platform automation)
€200K budget managed
Annual sponsorship budget tracked and allocated via Optimy
Long-term user
Since 2011. One of Optimy's earliest and most loyal customers
All submitters answered
Every requestor receives a response — no one left behind
Thanks to the Optimy solution, we manage the flow of requests, organise them by theme, receive a detailed project description, and can provide answers to all project submitters.
Sponsorship & Partnerships — Audi Belgium
Audi Belgium manages a €200,000 sponsorship budget with 50% time savings — organising all requests by theme, answering every submitter, and maintaining a complete activity record since 2011.
Request a demo and start amplifying your social and business impact.
