How eins energie digitized its sponsorship program with Optimy
eins energie in Sachsen
eins energie in Sachsen was created in 2010 from the merger of Stadtwerke Chemnitz and Erdgas Südsachsen GmbH. As a regional energy supplier, the company runs an elaborate sponsorship programme spanning sport, culture, environment, and social issues — while also making monetary donations to causes including fire brigades in the region. The Communications Team manages sponsorship requests across all these areas, and needed a tool to handle the volume, visibility, and reporting that their programme demands.
country: Germany (Saxony) | sponsorship areas: Sport, Culture, Environment, Social | founded: 2010
Excel lists: time-consuming, inefficient, and frustrating
Before Optimy, eins energie already had a process — but it relied on Excel lists that were slow to manage and difficult to share. With a high volume of both online and offline sponsorship requests, the team needed to centralize information and gain a real overview of all projects and their status.
- High volume of sponsorship requests across online and offline channels with no unified system
- Excel-based process slow and impractical — creating frustration across the team
- No overview of project progress or budget assigned to individual sponsorships | Team needed autonomy and ease of use — without depending on IT for every change
A holistic, affordable, cloud-based sponsorship management platform
eins energie selected Optimy for its ease of use, affordability, cloud-based flexibility, and the collaborative support from the Optimy team. The platform's setup process was transparent and quick — enabling the Communications Team to understand how it works internally and use it confidently every day.
- Centralized sponsorship intake: All incoming requests — online and offline — gathered in one place with structured forms capturing all required information at intake.
- Customizable dashboard per user: Each project manager can view all projects or filter to their own area — enabling team autonomy while maintaining full leadership oversight.
- Budget and project tracking: Full visibility from inquiry to budget assignment — everything tracked and reportable, saving time and improving decision quality.
- Financial team access: The financial team has direct access to administrative elements submitted by applicants — streamlining internal approval and disbursement processes.
Digitization achieved — with a team that never loses its grip
Since adopting Optimy, eins energie has successfully digitized its entire sponsorship programme. The Communications Team uses it daily, the Financial Team has seamless access to what they need, and the company now has a scalable, professional system for managing its broad sponsorship portfolio.
Founded in 2010
Merger of Stadtwerke Chemnitz & Erdgas Südsachsen
4 sponsorship areas
Sport, culture, environment, and social issues
Full team adoption
Communications and financial teams both use Optimy daily
Cloud Based
Accessible anywhere, affordable, and easy to scale
Optimy is a great holistic solution for sponsorship management and contributes to the digitalization of our work.
Corporate Communication Manager — eins energie in Sachsen
eins energie replaced frustrating Excel lists with a cloud-based, team-adopted sponsorship platform — giving both Communications and Finance full visibility and control.
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