A theory of change articulates the logical chain from inputs and activities, through outputs, to outcomes and ultimate impact.
It makes a program's assumptions explicit and defines what should be measured at each step. Funders use it to align grantees around shared goals, and to decide which indicators actually demonstrate impact, rather than measuring whatever is easiest to count.
A theory of change is a funder's articulation of how the grants it makes will produce the outcomes it cares about. It maps the causal path from inputs, through activities and outputs, to outcomes and ultimately impact.
A theory of change is the reasoning: a causal hypothesis about why an intervention should work, including the assumptions behind it. A logframe is the matrix that turns that reasoning into a structured table of indicators and verification.
It answers why a funder believes its grants will produce change, names the intermediate outcomes on the path, and makes explicit the assumptions that must hold. This turns funding from a hopeful bet into a testable strategy.
Yes. Many funders expect grantees to have a theory of change, or to produce one on request, and use it to design reporting that collects evidence on the model rather than disconnected activity metrics.
The newest terms we've added, the words teams managing grants, sponsorship, and CSR come across most often.
The value of volunteer time is an hourly monetary rate applied to volunteer hours in order to express a volunteering programme's contribution in currency terms, used in impact reports and in-kind accounting.
The figure is an estimate, not a payment. It states what those hours would have cost to buy, which makes programmes comparable over time — and says nothing about what the receiving organisation actually gained.
Brand lift is the measurable change in awareness, consideration or perception of a brand that follows exposure to a sponsorship or campaign, calculated by comparing an exposed audience with a control group that was not exposed.
Lift is a difference, not a total. A brand recognised by 40% of an audience before a sponsorship and 46% after has a six-point lift, and the figure is only credible if both groups were surveyed the same way over the same period.
A program-related investment (PRI) is an investment a foundation makes primarily to advance its mission rather than to earn a return. Unlike a grant, a PRI is expected to be repaid: it takes the form of a below-market loan, loan guarantee, or equity investment.
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