Outputs are the immediate, countable products of a program, such as grants made, people trained or euros spent, while outcomes are the changes that result, such as improved conditions or lasting benefit.
Mature impact measurement reports both, but treats outcomes as the real test of whether funding achieved its purpose rather than was simply delivered.
Outputs are the direct, countable products of a program's activity: grants awarded, people trained, workshops held. They measure what was delivered, not whether it made a difference.
An outcome is the change that follows for the people a program reached: skills applied, health improved, employment sustained. Outputs show a program was busy; outcomes show it worked.
Because counting activity is not evidence of change. Funders have moved steadily toward outcome-based grantmaking, and reporting outputs where outcomes are expected is one of the most common weaknesses in grant reports.
Impact is the broader, longer-term difference a program contributes to, beyond the immediate outcomes. Outcomes are the direct changes for participants; impact is the wider, lasting effect, which is harder to attribute to any single program.
The newest terms we've added, the words teams managing grants, sponsorship, and CSR come across most often.
The value of volunteer time is an hourly monetary rate applied to volunteer hours in order to express a volunteering programme's contribution in currency terms, used in impact reports and in-kind accounting.
The figure is an estimate, not a payment. It states what those hours would have cost to buy, which makes programmes comparable over time — and says nothing about what the receiving organisation actually gained.
Brand lift is the measurable change in awareness, consideration or perception of a brand that follows exposure to a sponsorship or campaign, calculated by comparing an exposed audience with a control group that was not exposed.
Lift is a difference, not a total. A brand recognised by 40% of an audience before a sponsorship and 46% after has a six-point lift, and the figure is only credible if both groups were surveyed the same way over the same period.
A program-related investment (PRI) is an investment a foundation makes primarily to advance its mission rather than to earn a return. Unlike a grant, a PRI is expected to be repaid: it takes the form of a below-market loan, loan guarantee, or equity investment.
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