In grantmaking, KPIs (Key Performance Indicators) are the specific metrics a program uses to judge its performance.
They typically span three areas: reach (beneficiaries, communities), efficiency (cost per outcome, time-to-decision) and alignment (share of funding to priority causes). Choosing a focused set of KPIs at design time avoids the common problem of only being able to report activity rather than impact.
In grantmaking, KPIs (key performance indicators) are the specific metrics a funder uses to judge how a program is performing. They translate broad goals into a small set of trackable numbers, so performance can be monitored rather than assumed.
They usually span three areas: reach (beneficiaries and communities served), efficiency (cost per outcome, time-to-decision) and alignment (share of funding going to priority causes). A balanced set covers scale, operational health and strategic fit.
A theory of change explains why a program should work and what to measure; KPIs are the specific metrics chosen to test that. The theory of change defines the target outcomes; KPIs make them countable.
Choosing too many, or picking whatever is easiest to count. A focused set, chosen at design time and tied to intended outcomes, avoids the common trap of only ever being able to report activity rather than genuine impact.
The newest terms we've added, the words teams managing grants, sponsorship, and CSR come across most often.
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