Ebook

Sponsorship Trends 2025: What’s changing in the US and EU and how to adapt

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In this ebook
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US vs EU trends
Key differences between both markets
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ESG and DEI alignment
Sponsorships that match your values
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Beyond vanity metrics
Measure perception and impact
What you'll learn

A guide to the sponsorship trends of 2025 in the US and the EU, helping corporate foundations align their sponsorships with local expectations, ESG frameworks and business outcomes.

  • The key differences between US and EU sponsorship trends
  • How to align sponsorships with ESG, DEI and business outcomes
  • The shift from vanity metrics to perception and impact
Quick overview

About this Ebook

In 2025, sponsorships aren’t one-size-fits-all. This guide decodes the evolving sponsorship landscape across the US and EU, helping corporate foundations align their efforts with local expectations, ESG frameworks, and cultural context.


What You’ll Learn:

  • The key differences between US and EU sponsorship trends.
  • Why stakeholder scrutiny is rising and how to respond.
  • How to align sponsorships with ESG, DEI, and business outcomes.
  • The shift from vanity metrics to perception and impact.
  • Frameworks to evaluate internal and external alignment.


Whether you're sponsoring in San Francisco or Brussels, this guide gives you the tools to adapt, lead, and drive relevance.

Download the eBook today! 🚀

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FAQ

Frequently Asked Questions

How do sponsorship trends differ between the US and the EU?
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Why is stakeholder scrutiny of sponsorships rising?
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How can sponsorships be aligned with ESG and DEI goals?
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