Sponsorship Trends 2025: What’s changing in the US and EU and how to adapt

In 2025, sponsorships aren’t one-size-fits-all. This guide decodes the evolving sponsorship landscape across the US and EU, helping corporate foundations align their efforts with local expectations, ESG frameworks, and cultural context.

What You’ll Learn:

• The key differences between US and EU sponsorship trends.
• Why stakeholder scrutiny is rising and how to respond.
• How to align sponsorships with ESG, DEI, and business outcomes.
• The shift from vanity metrics to perception and impact.
• Frameworks to evaluate internal and external alignment.

Whether you're sponsoring in San Francisco or Brussels, this guide gives you the tools to adapt, lead, and drive relevance.

Download the eBook today! 🚀

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