
In 2025, sponsorships aren’t one-size-fits-all. This guide decodes the evolving sponsorship landscape across the US and EU, helping corporate foundations align their efforts with local expectations, ESG frameworks, and cultural context.
What You’ll Learn:
Whether you're sponsoring in San Francisco or Brussels, this guide gives you the tools to adapt, lead, and drive relevance.
Download the eBook today! 🚀
The guide shows that sponsorship is not one-size-fits-all: local expectations, ESG frameworks and cultural context differ between the US and Europe, and sponsorships must be adapted to each market.
Corporate foundations and sponsorship teams running sponsorships in the US, the EU or both, who want to adapt their strategy to each market.
Stakeholders increasingly expect sponsorships to reflect a company's values and create real impact. The guide explains why scrutiny is rising and how to respond.
The guide covers how to align sponsorships with ESG, DEI and business outcomes, and provides frameworks to evaluate internal and external alignment.
Measures of perception and impact. The guide describes the shift from vanity metrics, such as raw exposure, to indicators that show how a sponsorship changes perception and what impact it creates.
Yes. The 2026 Sponsorship Guide: Trends and Action Plan for 2026, produced with Sponsorize, covers the trends that reshaped sponsorship in 2025 and the priorities for 2026.
More practical guides for teams that run grant, sponsorship and volunteering programs and have to report on their impact. Pick the next one that fits your challenge.

Learn how to gain operational efficiency in grant management by removing manual work, reducing rework, and building systems that scale without increasing cost or risk.

Learn how to evaluate the real impact of your grant program by embedding measurability, ROI logic, and decision-ready data into day-to-day operations.
.avif)
Learn where security and compliance gaps emerge in corporate volunteering and how identity decisions determine exposure long before incidents occur.