Why Most Sponsorship Programs Fail (and how to fix yours)

Most sponsorships sound promising - until leadership asks for real results. This guide breaks down why so many programs fall short and what top-performing organizations do differently. Learn how to structure, measure, and scale sponsorships to align with your company’s goals and prove value beyond visibility.

What You’ll Learn:

• Why 68% of sponsorship budgets lack a framework and how to fix that.
• The metrics that matter for tracking reach, engagement, and outcomes.
• A proven structure for before, during, and after every sponsorship.
• How leading corporations run sponsorships like product teams.
• How Optimy helps teams turn reactive spending into repeatable impact.

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Packed with practical frameworks and insights, this guide helps you turn your sponsorship program into a strategic growth engine.

Download the eBook today! 🚀