A program-related investment (PRI) is an investment a foundation makes primarily to advance its mission rather than to earn a return. Unlike a grant, a PRI is expected to be repaid: it takes the form of a below-market loan, loan guarantee, or equity investment.
A program-related investment (PRI) is a mission-first investment a foundation makes to support charitable work, structured as a below-market loan, guarantee or equity stake, and generally expected to be repaid.
A grant is given and never returns; a PRI is invested and generally comes back, often with modest interest, so the funder can recycle the same capital into future projects.
A PRI puts impact first and accepts a below-market return; a mission-related investment (MRI) targets a market-rate return while aligning with the mission and is treated as a standard investment.
For US private foundations, PRIs count toward the annual distribution requirement in the year they are made, like grants. Tax treatment varies by jurisdiction, so funders confirm their local rules.
The newest terms we've added, the words teams managing grants, sponsorship, and CSR come across most often.
The value of volunteer time is an hourly monetary rate applied to volunteer hours in order to express a volunteering programme's contribution in currency terms, used in impact reports and in-kind accounting.
The figure is an estimate, not a payment. It states what those hours would have cost to buy, which makes programmes comparable over time — and says nothing about what the receiving organisation actually gained.
Brand lift is the measurable change in awareness, consideration or perception of a brand that follows exposure to a sponsorship or campaign, calculated by comparing an exposed audience with a control group that was not exposed.
Lift is a difference, not a total. A brand recognised by 40% of an audience before a sponsorship and 46% after has a six-point lift, and the figure is only credible if both groups were surveyed the same way over the same period.
Matching funds are money a grant recipient must raise from other sources to unlock a funder's grant, often on a set ratio such as 1:1. They demonstrate broader support and stretch the funder's contribution.
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