Strategic Grantmaking: funding with focused goals and a plan
Strategic grantmaking, also called proactive grantmaking, is grantmaking driven by focused goals and a deliberate plan for achieving them. The funder sets the agenda and holds itself accountable for outcomes, rather than simply responding to incoming requests.
Frequently Asked Questions
Related terms
The newest terms we've added, the words teams managing grants, sponsorship, and CSR come across most often.
Value of Volunteer Time
The value of volunteer time is an hourly monetary rate applied to volunteer hours in order to express a volunteering programme's contribution in currency terms, used in impact reports and in-kind accounting.
The figure is an estimate, not a payment. It states what those hours would have cost to buy, which makes programmes comparable over time — and says nothing about what the receiving organisation actually gained.
Brand Lift
Brand lift is the measurable change in awareness, consideration or perception of a brand that follows exposure to a sponsorship or campaign, calculated by comparing an exposed audience with a control group that was not exposed.
Lift is a difference, not a total. A brand recognised by 40% of an audience before a sponsorship and 46% after has a six-point lift, and the figure is only credible if both groups were surveyed the same way over the same period.
Matching Funds
Matching funds are money a grant recipient must raise from other sources to unlock a funder's grant, often on a set ratio such as 1:1. They demonstrate broader support and stretch the funder's contribution.
Want to see how this dashboard works?
Book a 15-minute demo and we'll show you the exact setup our client uses to track 15+ regional programs.
.png)