How Wasserman centralized sponsorship evaluation for their clients with Optimy
Wasserman
Wasserman is a global leader in sports, entertainment, music and culture representation and advisory. As an agency, Wasserman manages inbound sponsorship and partnership requests on behalf of its clients across Sports, Entertainment, Music and Culture divisions. To handle this high volume of opportunities with consistency and rigour, Wasserman's teams needed a structured, scalable platform to centralize intake, evaluate, and track every request. Optimy serves as the central system Wasserman relies on to standardize its clients' evaluation processes, automate multi-criteria scoring, and provide full traceability of decisions — enabling Wasserman's experts to focus on delivering the right partnerships for each client rather than managing administrative complexity.
scope: Global | divisions: Sports, Entertainment, Music & Culture | model: agency managing sponsorship programs for its clients
Fragmented, inconsistent sponsorship evaluation across Sports, Entertainment and Music divisions
Before Optimy, inbound sponsorship and partnership requests at Wasserman were handled through a combination of emails, spreadsheets, and division-specific processes — with no unified evaluation framework. Each team applied its own criteria, making it impossible to benchmark opportunities, justify decisions consistently, or consolidate portfolio-level reporting.
- No centralized platform to collect inbound sponsorship and partnership requests
- Inconsistent evaluation criteria across Sports, Entertainment and Music divisions
- No structured scoring framework to compare opportunities objectively
- No audit trail of why requests were accepted or rejected
- Manual, time-consuming reporting requiring cross-team data consolidation
- High-value opportunities at risk of being missed due to lack of visibility
One platform. Consistent scoring per client. Every decision backed by data.
Optimy was implemented as Wasserman's clients' central platform to collect, score, and manage all inbound sponsorship and partnership requests across its Sports, Entertainment, Music, and Culture divisions — from initial submission through automated multi-criteria evaluation to final decision and reporting.
- Structured multi-division intake: All sponsorship and partnership requests submitted through a single branded portal, with tailored forms per division, ensuring complete and consistent data from the first touchpoint.
- Automated multi-criteria scoring: Each opportunity is scored against a predefined scorecard per division, factoring in audience type, strategic fit and business objectives. Scores are instantly available in the project record, and teams keep the final decision.
- Full decision traceability: Every evaluation, score and decision is logged with a complete audit trail, helping Wasserman justify choices to stakeholders and maintain governance standards across all programs.
- Real-time portfolio reporting: Live dashboards track volume, score distribution and approval rates per division, with no manual data consolidation.
From inbox-driven chaos to a structured, data-driven global sponsorship portfolio
Since deploying Optimy, Wasserman has fundamentally transformed how it manages its clients' inbound sponsorship pipeline — replacing fragmented divisional processes with a single, audit-ready platform that ensures every opportunity is evaluated consistently, tracked transparently, and reported on with precision.
3 client divisions
Sports, Entertainment and Music managed through one platform
100% scored automatically
Every request evaluated against predefined division criteria
1 central platform
Single system of record for all sponsorship and partnership requests
0 spreadsheets
All sponsorship data centralized in one auditable system
Before Optimy, evaluating inbound sponsorship requests was a manual, inconsistent process. Each division had its own spreadsheets, email threads, and decision criteria, making it difficult to compare opportunities or justify decisions to stakeholders. Now, every request goes through a single platform with a structured evaluation process — from initial submission to final scoring. Our teams can assess opportunities across Sports, Entertainment, and Music using the same criteria, track the status of every request in real time, and generate reports at the click of a button. Optimy has fundamentally changed how we manage our sponsorship portfolio.
Associate Vice President
Wasserman evaluates every inbound sponsorship request for its clients through one platform, with automated scoring per division and a full audit trail.
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