Coming up with unique sponsorship ideas can never be easy and will never be easy.
All the sponsorships projects have the same concept, right? Sponsoring a local event, supporting a nonprofit that matches your concerns and topics, etc. After all, you might end up with the exact same sponsoring ideas as any other sponsors. How can you differentiate yourself in this sponsoring crowd, right?
Creativity is key when building a sponsorship program. One thing that you can be unique about is how you make your audience feel during the sponsorship event and make sure that you're adapting to your audience. Even if you were to come up with the same ideas as your competitors for the event sponsored, this doesn't mean that your strategy can't help make you unique and make this a memorable experience for your audience.
We do know that getting creative is not the easiest task ever; also because people often think that creativity cannot be linked to planning and structuring projects. But it isn't true; there are steps you can follow to make sure to build the most creative sponsorship projects you've ever launched.
Learn from the past
Think about the previous event you sponsored or attended before. What was it like? Was there something that you kept in mind? If something stroke you, it must mean that it was worth remembering. Getting insight from previous projects is always key as a lot of do's and dont's can be taken from it.
Find out more about your target
These can be things like remembering to monitor the trend for your audience's age group within the industry of the service or product that you offer. To build a unique experience during the event, you must know and understand their interests, likes, and dislikes. This could be your chance to make a good first impression and to retain your audience.
Answer to their needs
If you know their needs then you should be able to identify what you can offer to make them remember the event that you are sponsoring. Pay attention to the environment and the things that exist around you: tools and inspirations are everywhere. If your audience is more familiar with the digital, think about using some digital tools to make your sponsored event communicated.
Check your results
Apply the result from the research that you have done to the event. Questions to ask yourself:
- How would you like the event to turn out?
- What can you use from your research to make that possible?
- What is your backup plan?
- Where to start, which action plan next, and after?
Now comes the moment to reflect on what could be improved for your next sponsorship program. If you've mastered the strategy part, you might want to improve the whole process: make it easier, faster, more efficient and always collaborative. This is when a sponsorship management software comes.