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6 sponsorship books every sponsorship manager should read

by Optimy

Being an expert in any field is never easy, the sponsorship one is no exception. As a result, we have searched and found six essential sponsorship books every sponsorship manager should read in order to make the most of any sponsorship opportunities. You can find them below!

The Sponsorship Seeker’s Toolkit, Fourth Edition

The Sponsorship Seeker’s Toolkit, fourth edition, makes best-practice sponsorship more achievable as well as sensible and straightforward. Written by corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey, this guide should put you miles ahead of the competition.This updated version includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies and important trends in the world of corporate sponsorship.

How to Jump-start Your Sponsorship Strategy in Tough Times

Many event or festival producers rely on corporate sponsorship and often find themselves overwhelmed by impediments to securing sponsors. This book is for those people and provides tools and techniques to jump-start thinking and techniques to build the confidence needed to go forward. It also presents economic events and realities of the last year as they relate to sponsorship to give the reader an understanding of the prevailing trends and challenges that face sponsors and managers.

The Sponsorship Handbook: Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers

The Sponsorship Handbook is a practical guide to sponsorship and is aimed at practitioners both working for sponsoring companies and those searching for sponsorship. This book uses tools, techniques, advice and best practices to benefit sponsorship professionals.

Strategies for Project Sponsorship

Strategies for Project Sponsorship addresses the challenges of project sponsorship from three vantage points: the project manager, the project sponsor and the organisation. Based on practical experience and solid research practical methods as well as guidelines for project managers to use are brought forward in this book. From defining roles and responsibilities of the project sponsor to suggesting specific practices that maximise the working relationship between sponsor and project manager, this book is the ultimate guide!

Event Sponsorship

This introduction to Event Sponsorship provides an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both sponsor and sponsee. All important elements of events sponsorship management are considered within this book as well as case studies to show how both small and large scale events have successfully gained and used sponsorship and pitfalls to avoid.

The Corporate Sponsorship Toolkit

The Corporate Sponsorship Toolkit is a comprehensive manual for corporate sponsorship and will guide the reader through the mindset, strategies and tactics to develop amazing sponsorships that add value to people’s event experiences. It also gives tips on how to nurture a connection with those target markets, build preference, loyalty and advocacy for real impact on the bottom line. This toolkit is packed with tools, techniques, templates, checklists and resources as well as CD-ROM with these pieces of information to assist people at all levels ranging from novice to senior executives.

Here you have six books that will help you improve and get more out of your sponsorship efforts in no time!

---Go further with your sponsorship.

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