Digitalization has been raised as a top priority at European level and became the main topic on the agenda of decision makers of corporate organizations. The pressure for digitalization is real and this can only be achieved through sustainable operations. Achieving this demands transformation.
To understand how organizations have embraced digitalization when it comes to social impact and sponsorship activities, we have reached out to our own customer community across a variety of industries. These organizations are located in different parts of the world, and are significantly involved in conducting grantmaking, sponsorship and employee giving programs at their organization.
Our customers are conducting social good activities in unprecedented times. Being successful, beyond profit, requires resilience and social impact agility to achieve sustainable business practices that cater for both long-term and short-term participation. If sustainability used to be seen as a nice-to-have, the past two years proved it is now a strategic must-have.
Optimy can help social impact leaders and their teams plan a better, sustainable giving path with the support of a platform that addresses your operational challenges and goals in different areas of expertise: grantmaking, employee giving, sponsorships, scholarships and research grants.
2021 was the year of organizations and companies finding what the new normal means for them. Lots of conversations related to best practices in this unpredictable world. While most organizations have a social impact program in place, only a few can manage to roll it out and put it into practice on a scale where it actually brings impactful results.
Digitalization is the critical element of organization towards sustainability and more social impact. Digital technologies support a broad range of social impact initiatives. And top social impact leaders have implemented a software solution to help them achieve their sustainability objectives.
Our customers shared their challenges before having adopted a software solution. These challenges have a direct impact on both the teams responsible for implementing the projects and the organizations’ capacity to build sustainable social impact programs. In terms of identifying the challenges, here is a short list:
Using a software solution and driving efficiency for your team and processes is key to business operations. At the same time, full digitalization in 2022 is necessary. Overcoming these challenges is essential to tackling the most urgent social impact initiatives in today’s society.
Social impact, whether launching it or scaling it up, has become a major topic for boards and corporate strategy discussions. Although many organizations are transitioning toward a company-wide social impact (grantmaking, employee giving, corporate sponsorship) strategy and execution plan, some are still not ready to act. It’s not only action that has been limited. But accepting the transformation. In fact, leadership buy-in is one of the biggest challenges in creating social impact as a core element of their value, which comes at the expense of profit.
Becoming a social impact leader and helping communities in need is not easy. The mindset needs to shift from viewing a digital solution as a nice-to-have to an opportunity, and the missing piece to start the full transformation. Such a transition can lead to significant changes and may disrupt your current way of working. It could also mean some restructuring (HR, processes, departments). However, the benefits are endless.
Many companies today have initiatives in place to improve reporting and try to come up with the most accurate data to satisfy their stakeholders. Some of the best practices we often hear about are: using known frameworks or standards. However, implementing a solution just to be able to follow up on reporting activities is not sufficient. Working to reduce manual work and operational hazards is another way to improve your numbers. Looking to improve your impact lags behind reporting efforts. Streamlining operation is the very first step into having effortless reporting for any stakeholder at any time at the click of a button.
Social impact programs can cater to a certain number of causes that are either relevant in today’s society, relevant for your organization or your employees. A new data-centric approach may help shift your efforts to greatly improve the balance between the three. This will serve for better relationships between industry and nonprofit organizations and for better impact offered by industry to local, national and international communities.
Closing the gap between your community’s needs and your organization could create, in a sense, a new approach with the primary goal to form long lasting relationships and your organization taking up a proactive role in the accountability and response mechanism, enabling your social impact to grow and scale over time. Mature social impact programs could not exist without the potential of digital technologies supporting them. Advanced reporting, an online automated data collection system that is compliant with current data protection laws is essential in today’s world. Social impact teams have integrated their social impact and digital technologies to align their processes to the desired outcomes.
It’s in our name. We transform your operations while empowering your teams with more time to focus on what matters the most. With over 300 customers globally, Optimy is the European leader in social impact and sponsorship management, as well as the most efficient solution for generating more impact. Optimy’s core values are embedded in our strategy that focuses on putting customers first, being transparent and honest and doing social good. Optimy is transforming organizations to increase efficiency and reduce manual process (time, thus cost).
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