How sports and cultural sponsorships have evolved since the pandemic

Guest speaker Jean-Baptiste Felten joined us for a webinar on how sports and cultural interests have evolved since 2019, and their impact on corporate sponsorship activities. Submit the form below to view the recording.

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Learn about the impact of the pandemic on sponsorships and what to expect in 2023 and beyond.

During the webinar, we discussed the latest data from the ‘Marketing Analysis Sponsoring’, an annual Swiss study that provides facts & figures on interest in and attendance of sports and cultural activities. We also reviewed the impact of the pandemic over the last few years and learned about the effects of lockdowns on sponsorships. Watch the webinar replay and gain insights on:

  • How the pandemic impacted consumption habits in sports and culture;
  • How sponsorship professionals reacted and their key results;
  • How to utilize data on sports and cultural consumption habits from MA Sponsoring to launch your own sponsorship initiatives;
  • How data can inform your sponsorship strategy in 2023 and beyond.

Please note that the webinar was held in English.

the speakers

Jean-Baptiste Felten

Based in Switzerland, is a co-founder of FASPO and ESA. He has been active in the field of sponsorships for more than 30 years with his company, Felten & Compagnie AG, which focuses on advising Brands and Events.

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