How sports and cultural sponsorships have evolved since the pandemic

On March 30th, 2023, Optimy will host guest speaker Jean-Baptiste Felten for a webinar on how sports and cultural interests have evolved since 2019, and their impact on corporate sponsorship activities.

During the webinar, we will discuss the latest data from the ‘Marketing Analysis Sponsoring’, an annual Swiss study that provides facts & figures on interest in and attendance of sports and cultural activities. We will also review the impact of the pandemic over the last few years and learn about the effects of lockdowns on sponsorships.

Register now and gain insights on:

  • How the pandemic impacted consumption habits in sports and culture in Switzerland;
  • How sponsorship professionals reacted and their key results;
  • How to utilize data on sports and cultural consumption habits from (report name) to launch your own sponsorship initiatives;
  • How data can inform your sponsorship strategy in 2023 and beyond.

Please note that the webinar will be held in English.

About the speaker:

Based in Switzerland, Jean-Baptiste Felten is a co-founder of FASPO and ESA. He has been active in the field of sponsorships for more than 30 years with his company, Felten & Compagnie AG, which focuses on advising Brands and Events.

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