This week in Sponsorship – week 36
Are you up to date with news in the sponsorship industry? This article is crafted to give you updates on the best picks of news from the sponsorship industry.
SUBWAY ENDS SPONSORSHIP WITH JGR EARLY
Subway has ended its sponsorship 1 race early with Joe Gibbs Racing due to Suarez handing out donuts to fans at New Hampshire.
The news was released over the weekend about the incident and JGR confirmed to ESPN that the segment was the reason Subway used to terminate its sponsorship.
GEICO RENEWS SPONSORSHIP WITH GERMAIN RACING
Germain Racing announced an extension of its sponsorship deal with GEICO. GEICO have been supporting Germain racing as a sponsor since 2008.
Bob Germain Jr said that GEICO is an incredible company and they support Germain Racing on the race track. He appreciates the support from GEICO and look forward to working with them in the years to come.
FERRARI SIGNS LONG-TERM SPONSORSHIP DEAL WITH MARLBORO
Marlboro continues its contract with Ferrari after its two year contract was due to expire at the end of 2017. Though direct advertisements for the brand must be excluded from the cars.
The relationship between the two well-known brands remain as one of the last where racing sponsorship was dominated by tobacco and alcohol companies
7-ELEVEN MOVES INTO NATIONAL SPORTS SPONSORSHIP WITH NEW UFC DEAL
7-eleven has signed a sponsorship deal to become the official convenience store of the UFC for the first time. Financial terms were not disclosed.
The agreement includes 8,400 stores in the U.S. and Canada being involved with the promotions. The promotions will be customers will have chances to win prizes by peeling off stickers.
COCA COLA EXTENDS SPONSORSHIP WITH NHRA
Coca-Cola has extended its sponsorship deal with NHRA under Mello Yello, it’s popular citrus-flavoured soft drink brand.
The sponsorship began in 2002 where NHRA has helped Coca-Cola deliver growth for multiple brands in the organisation’s portfolio.
There you have it, some latest news of the sponsorship industry. Short snippet of latest events but if you are interest in reading the full article, click ‘read more…’ under the news section to read it.
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