The History of Sports Sponsorship – Part 1 [Infographic]

The history of sports sponsorship began over 2.500 years ago. Back then, many victors returning home to the city received tax exemptions, statues erected at Olympia in their honour, and many other perks.

See the infographic below to discover the beginning of sports sponsorship and find out whether you can spot the differences from what is happening with sponsorships today.

The word -athlete- itself comes from the ancient Greek word ἀθλητής, meaning -competitor for a prize.-.png

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