How to be sure to reach your objectives after sponsoring an event?
“In my opinion, what transforms a good sponsorship into a great sponsorship is the ability to activate, to actively leverage the property to achieve better…
Read moreSponsorship: evolution and new trends
This is an interesting article from iSportconnect.com, a global network of Sport Business Executives, that shows you how sponsorship activities have been evolving : http://www.isportconnect.com/index.php?option=com_content&view=article&id=17403:generate-10-years-10-lessons-in-sponsorship&catid=56:featured-releases&Itemid=165
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