Building new relationships between business and arts
The previous model on which the relationships between arts and businesses were based, was basic : money against visibility. However, these two sectors have to…Read more
Sponsors and bloggers: How to create beneficial relationships?
This is an interesting article published by Sara Urquhart, founder and director of Alt Summit, an organization created by women fond of blogging, which allows…Read more
Sponsoring events a solution for companies to reach easily their targets
“Are you after more engaged customers? Then, you may want to considering sponsoring events that are already gaining the attention of your potential customers.” Jen…Read more
Sponsorship and ROI
Joellyn Sargent wrote an interesting article about sponsorship ROI; principle in a strategic marketing and management consulting firm focusing on the main issue for companies that wants…Read more
How to be sure to reach your objectives after sponsoring an event?
“In my opinion, what transforms a good sponsorship into a great sponsorship is the ability to activate, to actively leverage the property to achieve better…Read more
Sponsorship: evolution and new trends
This is an interesting article from iSportconnect.com, a global network of Sport Business Executives, that shows you how sponsorship activities have been evolving : http://www.isportconnect.com/index.php?option=com_content&view=article&id=17403:generate-10-years-10-lessons-in-sponsorship&catid=56:featured-releases&Itemid=165Read more