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Welcome to our CSR blog where we get writers from all over the world to tell their stories about the practical side of CSR.

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Building new relationships between business and arts

The previous model on which the relationships between arts and businesses were based, was basic : money against visibility. However, these two sectors have to…

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Sponsors and bloggers: How to create beneficial relationships?

This is an interesting article published by Sara Urquhart, founder and director of Alt Summit, an organization created by women fond of blogging, which allows…

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Sponsoring events a solution for companies to reach easily their targets

“Are you after more engaged customers? Then, you may want to considering sponsoring events that are already gaining the attention of your potential customers.” Jen…

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Sponsorship and ROI

Joellyn Sargent wrote an interesting article about sponsorship ROI; principle in a strategic marketing and management consulting firm focusing on the main issue for companies that wants…

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How to be sure to reach your objectives after sponsoring an event?

“In my opinion, what transforms a good sponsorship into a great sponsorship is the ability to activate, to actively leverage the property to achieve better…

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Sponsorship: evolution and new trends

This is an interesting article from iSportconnect.com, a global network of Sport Business Executives, that shows you how sponsorship activities have been evolving : http://www.isportconnect.com/index.php?option=com_content&view=article&id=17403:generate-10-years-10-lessons-in-sponsorship&catid=56:featured-releases&Itemid=165

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