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Welcome to our CSR blog, where we get writers from all over the world to tell their stories about the practical side of CSR.

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Celebrities endorsement and social media

Celebrities endorsement can be advantageous in different ways for the brand, indeed this strategy may increase significantly the exposure of the brand to fans of…

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Some things we can learn from the news about sponsorship

Through five recent cases, the author, Richard Gillis, highlights some aspects of sponsorship that have impacts on the brand and on the event itself. First…

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When sponsors do not have the image they hope: explanations of a Lloyds Olympic marketer

According to Sally Hancock, consultant and former director of Olympic Marketing at Lloyds Banking Group, the activities of partnerships can sometimes be misinterpreted by right…

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CSR benefits : some figures

This is an interesting article published by Lucy Tesseras, writer at Marketing Week, based on a new research from Your Square Mile, a local community…

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Branding and corporate sponsorship: which value?

Sponsorship is a form of marketing that can help your organisation meet its objective. This is just one element out of the many that corporate…

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Sainsbury’s, the proud sponsor of the rio 2016 Paralympic Games

This paper highlights the fact that moderns businesses are often invested in social responsibility. After Sainsbury’s signed a historic deal with London 2012 in May…

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Building new relationships between business and arts

The previous model on which the relationships between arts and businesses were based, was basic : money against visibility. However, these two sectors have to…

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Sponsors and bloggers: How to create beneficial relationships?

This is an interesting article published by Sara Urquhart, founder and director of Alt Summit, an organization created by women fond of blogging, which allows…

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Sponsoring events a solution for companies to reach easily their targets

“Are you after more engaged customers? Then, you may want to considering sponsoring events that are already gaining the attention of your potential customers.” Jen…

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Sponsorship and ROI

Joellyn Sargent wrote an interesting article about sponsorship ROI; principle in a strategic marketing and management consulting firm focusing on the main issue for companies that wants…

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