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Welcome to our CSR blog, where we get writers from all over the world to tell their stories about the practical side of CSR.

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The impact of consumers’ voice on CSR

Jen Boynton, Editor in Chief of TriplePundit.com, a daily news site covering sustainable business news, has written an article which tackles the impact of social…

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How create CSR reporting? The example of Dell

Dell, the American IT giant, regularly releases corporate responsibility reports about its CSR policy. It released its last report on July 15th. It reveals that…

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Sponsorship deals, an excellent mean to conquer new markets

Matthew Mirchin, senior vice-president of brand & sports marketing of Under Armour, the US-based sports apparel brand that started out with making clothes out of…

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You want to be sponsored? Here are some tips to succeed

Sponsorship in the motorcross industry has gone through major changes because of the internet revolution. You can see in this article some hands-on advice and…

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Global CSR study report : the importance and benefits of CSR

The annual corporate social responsibility study (CSR) written by Cone Communications and Echo Global has recently been published and is available here : http://www.conecomm.com/2013-global-csr-study-report The…

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Brands have to engage more to have a positive influence on their environment

Keith Week, top marketer at Unilever, argues that brands need to re-think their business models and become a ”force of good”. The political and economic…

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The commitment of brands during music festivals

There are hundreds of music festivals held in the UK each year, attracting a largely youthful audience of over a million. An article from Ryan…

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Social media as the biggest game-changers in sponsorship

Why do sponsorship create a bilateral value for its participants? From a fan’s perspective the consumption of beloved sport is enriched with the active participation…

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Sponsorship and music festivals : a new audience

This is an article from Lou Cooper, writer for Marketing Week, describing the impact the current economic climate has on people who attend weekend long…

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Sponsorship : the example of Roland Garros

The Roland Garros tournament is one of the most convincing example about the importance of sponsorship in sport events. More than just a partner, the…

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