Some things we can learn from the news about sponsorship
Through five recent cases, the author, Richard Gillis, highlights some aspects of sponsorship that have impacts on the brand and on the event itself. First…Read more
When sponsors do not have the image they hope: explanations of a Lloyds Olympic marketer
According to Sally Hancock, consultant and former director of Olympic Marketing at Lloyds Banking Group, the activities of partnerships can sometimes be misinterpreted by right…Read more
CSR benefits : some figures
This is an interesting article published by Lucy Tesseras, writer at Marketing Week, based on a new research from Your Square Mile, a local community…Read more
Branding and corporate sponsorship: which value?
Sponsorship is a form of marketing that can help your organisation meet its objective. This is just one element out of the many that corporate…Read more
Sainsbury’s, the proud sponsor of the rio 2016 Paralympic Games
This paper highlights the fact that moderns businesses are often invested in social responsibility. After Sainsbury’s signed a historic deal with London 2012 in May…Read more
Building new relationships between business and arts
The previous model on which the relationships between arts and businesses were based, was basic : money against visibility. However, these two sectors have to…Read more
Sponsors and bloggers: How to create beneficial relationships?
This is an interesting article published by Sara Urquhart, founder and director of Alt Summit, an organization created by women fond of blogging, which allows…Read more
Sponsoring events a solution for companies to reach easily their targets
“Are you after more engaged customers? Then, you may want to considering sponsoring events that are already gaining the attention of your potential customers.” Jen…Read more
Sponsorship and ROI
Joellyn Sargent wrote an interesting article about sponsorship ROI; principle in a strategic marketing and management consulting firm focusing on the main issue for companies that wants…Read more
How to be sure to reach your objectives after sponsoring an event?
“In my opinion, what transforms a good sponsorship into a great sponsorship is the ability to activate, to actively leverage the property to achieve better…Read more