How to adopt the Corporate Social Mindset?
Nowadays, even more than ever, businesses want to adopt the corporate social mindset. It is primarily due to the pandemic and the increasing interest in CSR and social injustices addressed. But not only. We’ve widened the topic during our Podcast CSR Connect’s 13th episode, “How to adopt the Corporate Social Mindset?“.
Is the interest generational?
These past few years, many younger people, the “Millenials” and “Zoomers,” as we call them, showed a higher demand for corporate and brand engagement. According to Michael Alberg-Seberich, the elite is mostly discussing these issues. By the “elite,” we mean the ones who can afford to talk and question brands and businesses on these subjects. Environmental issues are in vogue, and there is no doubt about it. Of course, it is an exciting strategy for corporates to attract new talents: showing them that you care. So if you want to get involved in this project, there are some steps that you should take into account. Luckily, you don’t have to invent them or expect them to pop into your mind: there are people, experts, that are there to either accompany you or give you the right tool to make the best out of your social impact projects.
According to a study from Wider Sense and the University of Mannheim on corporate Volunteering, it strongly influences corporate culture. It is suitable both for attracting new talents AND retaining them. Corporate Volunteering clarifies to the employees that there is something to do, something more to do, in their company. Studies have shown that these activities increase self-confidence but also happiness at work. Whether this is clear for companies or not is not the issue. The actual question is how to adopt this Corporate Social Mind. Its purpose is to build a clear picture of how companies are getting more holistic about their involvement in CSR and social impact activities. Adopting a Corporate Social Mind demands some basic traits and habits, but it is also essential to remain constant and relevant. A company should see its systemic role in an interconnected and social world and take action for it. In The Corporate Social Mind, you can discover how to set it up for yourself and your company by following the identified eight traits essential to building the Corporate Social Mind.
How important is it ?
It’s no use to underline again how important it is for a company to adopt this mindset and apply it daily in its strategy. So we’ll take Michael’s word to make it clear to you:
There is definitely high expectation towards transparency of these companies and their social engagement, especially when it comes to climate change and inequality and racial inequality and these social justice issues. So…that is important for a company that is growing, the importance grows every day.
Of course, there are topics that are most common than others: CSR, environmental issues, social injustices are famous among volunteering programs and social impact projects. Nevertheless, there is more to that. In our episode, Michael discussed some interesting tracks of issues and topics that could be tackled. Ready to set them up in your volunteering program? Eager to know more? Just join us on your favorite podcast platform and discover the 13th episode of CSR Connect, the Optimy podcast.