History of Sports Sponsorship – Part 2 [Infographic]

Last month we introduced you to the history of sport sponsorship part 1: the ancient age, how everything began. Let’s continue now with the history of sports sponsorship part 2: the contemporary age.

This focuses on the 20th century and how this time period helped shape sports sponsorship as we know it today. Back then, sports endorsement, when an athlete receives compensation for helping a company promote a product or service, was proliferating rapidly.

See the infographic below to discover some of the pioneers of the sports endorsement industry and see if you know any of them.

History of sports sponsorship pt.2.png

Make sure to subscribe to our newsletter, learn more about the history of sponsorship and get the latest news.

Read also:
The history of Sports Sponsorship – Part 1 [Infographic]
14 experts Reveal 3 Upcoming Sponsorship Challenges in 2017 
Gender Gap in Sports and Sponsorships [Infographic]