Capital Power had been using a competitors’ CSR management tool for over 15 years to manage their community investment program. While the tool was meeting their basic needs, the customer service was falling short, and requests to have changes made in the forms would take several months if at all. After extensive evaluation of the current system and the costs associated with moving to a new tool, Capital Power made the decision to select a new CSR management tool for their program.
- Getting to know Capital Power
- How Capital Power used to manage their community investment activities
- The main challenges faced by Capital Power
- 50% increase of efficiency for Capital Power
Getting to know Capital Power
Capital Power is a power producer headquartered in Alberta, Canada with power generation facilities across North America. The company is committed to growing to deliver long term value, protect the environment, as well as help local communities. Their thermal and renewable assets represent around 6,500 MW of generation capacity that is well-positioned to support the low-carbon energy system.
How they used to manage their community investment activities
To manage projects across its 28 facilities, Capital Power needed the support of a comprehensive and reliable CSR management tool. From collecting applications, through choosing the right projects to support, to reporting on impact, the tool needed to have it all.
In 2004, CSR management tools were relatively new and there were not many options to choose from. With the goal of increased efficiency and transparency, Capital Power selected a tool that met their needs at the time. As the industry grew, so did the number of clients who were using the tool. With this growth, Capital Power began to experience challenges with the service provider, specifically with respect to customer service. The tool became increasingly difficult to adapt to the growing needs of Capital Power.
The main challenge: Making simple changes on forms
According to Lindsay Cooper, Senior Advisor Community Investment, the customer service from the provider was not adequate, and the support was not as responsive as they needed it to be: “The customer service started to go downhill. When we would make a request to have a change to the form, instead of it taking a couple of days, which it had taken previously, it was now taking weeks and sometimes months.”
Despite the issues they were experiencing, the Capital Power team was reluctant to change tools as the transition to a new tool could prove to be too time-consuming and inefficient.
Indeed, the idea that changing vendors is a complicated and painful process is a common myth. The bottom line is that the risks associated with transformations are predictable and manageable. And if you find yourself at a dead-end with a supplier, you’re better off making this change sooner rather than later.
Despite regularly escalating complaints to the service provider’s senior management, customer service did not improve. “We were promised the opportunity to move to ‘a new and improved tool’, but nothing ever happened. They didn’t transition us.” remembers Lindsay Cooper. By the end of 2018, Capital Power decided to move to a new service provider.
The result: 50% of time saved on admin tasks!
Once Capital Power began researching alternative solutions, Optimy became a front-runner. Optimy had previously provided a demo so they were already aware of its potential. A feature of the tool which was of most interests to Capital Power was the ability to make changes to the forms on their own as well as the simplicity of the tool. Further, the ability for employees and community partners to pre-populate information from previous requests was also appealing.
Lindsay Cooper mentions that even though they were a bit apprehensive about North America and Europe’s time difference, they spoke with multiple references who assured them that the time difference did not create any issues. After a thorough evaluation of multiple CSR management tools, Capital Power was confident that the Optimy tool would best fit their needs.
Capital Power now manages four different Optimy forms. While these forms could have been built by Capital Power themselves, they chose to have Optimy build the forms for them. Further, Optimy assisted them with the import of 10 years of their historical data. The external public forms seamlessly went live in November 2019 and their internal employee forms went live in February 2020.
“Working with Optimy was very easy and I appreciated all of the support they provided during the development of our forms. They consistently offered solutions to meet our needs and developed a product that our employees and community partners find easy to use. My favorite feature of the tool is being able to make changes on my own, in minutes, rather than waiting months for someone else to do it for me.” said Lindsay Cooper.
With Optimy, Capital Power has simplified its community investment process. Features such as Task Management and Automated Workflow greatly impacted the team’s daily work. In fact, Capital Power currently has 9 different automated workflows that turn complex projects into easy-to-follow project management.
According to Cooper, streamlining the workflow has helped the team’s productivity as a whole: “There are fewer emails and we have better project management.” She also explains that the time spent on reviewing each application went down dramatically, from an average of 7 minutes per application to 3 minutes, all thanks to the Task Management features. With such an increase in efficiency, the team can focus more of their time working with partners in local communities to provide better impact and support.
250+ Companies Have Already Scaled Their CSR Activities, When Will You?