5 companies with impressive corporate giving programs
Corporate giving programs seems to be on the rise. More and more companies are committing to this kind of corporate philanthropy. The two main ways to donate are:
- Matching gift programs: Corporations match employee donations to eligible nonprofits, thus doubling or tripling donations.
- Volunteer grant programs: Businesses award money to nonprofits in exchange for employee efforts at those nonprofits.
Why is it so important? Because it shows the “human” side of the company. Being committed to corporate giving or volunteering will show customers, clients and partners that the organisation has time to dedicate to charitable causes they are passionate about. Want to know more about the best corporate giving programs? You can find below 5 companies that are boosting their corporate philanthropy, by making it simple and efficient:
Through its matching gift and volunteer programs, Apple has contributed $78 million to charities and is continuously improving its corporate philanthropy reputation. Today, Apple employees can have up to $10,000 in donations matched per year. Their activities extend to all countries in which the brand is present, including US based nonprofits as well as worldwide based nonprofits.
It was current CEO of Apple Tim Cook who set up the company’s gift matching program in 2011, since then over $25 million worth of employee donations have been matched by Apple, resulting in more than $50 million for charities around the world.
ExxonMobil focuses on two corporate giving programs, one focusing on donations to arts and cultural organisations and another focusing on donations to educational organisations (especially universities and colleges).
Employees have the choice of participating as individuals or as teams. Many of ExxonMobil’s corporate giving programs are not only open to employees but also spouses, retirees and surviving spouses. In 2015, the corporation with its divisions and affiliates provided $260 million in contributions worldwide.
Walmart is the world’s largest corporate philanthropist! In 2012 alone the company donated more than $1 billion in cash and in-kind donations. The highlight of its employee giving programs consists of consists of the Walmart VIP program where the company provides grants of $250 to nonprofits where employees volunteer at least 25 hours. Each employee can request up to four of these grants annually.
Additionally, Walmart helps the anti-hunger charity Feeding America distribute fresh produce to people in need by donating food, providing refrigerated trucks and pairing its logistics experts with the organisation.
Microsoft has been one of the largest corporate philanthropies in the United States and across the world. Not only has the company donated billions of dollars in cash and software to causes around the world, the company also has robust employee giving programs.
Full-time and part-time employees can have their donations to nonprofits matched and can also earn grants for nonprofits where they volunteer. Since 1983, the year the company’s first employee giving program was launched, Microsoft employees have donated over $1 billion to charitable organisations.
Pepsi, American food and beverage powerhouse, prioritises causes related to nutrition, access to clean water, healthy lifestyles and empowering women. To help these causes, Pepsi offers to match gifts up to $10,000 per year per employee. It also matches at a 2:1 ration if the employee volunteers more than 50 hours with a single organisation.
Pepsi also has different volunteer programs for its employees among which PepsiCorps which places employees in communities around the world to help with projects related to Pepsi’s giving initiatives. They also have the Mother Water Cellar Project in the Greater China Region where Pepsi volunteers help construct a water purification tower to benefit over 700 students and teachers at a school in south-west China. Their third big volunteering program is the Food for Good program started by employees in 2009 which has since then served over 1.6 million free meals to inner-city children.
Are you interested in boosting your corporate giving programs and making a stronger impact on your community?
Photo by Ben White on Unsplash